Coming soon
The Staros playbook.
Free, dropping soon.
The exact acquisition, pricing, and retention plays we use with academies — published here piece by piece. Get on the list and the first drops come straight to you.
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What's dropping
The first drops on the list.
A preview of what's coming. Subscribers get each play the day it drops.
AcquisitionSoon
The Client-Financed Offer
How to design a first offer that pays for the ads that bring the next player.
PricingSoon
Pricing That Profits
The math behind pricing that pays your coaches, your rent, and finally you.
RetentionSoon
The Retention System
The rituals, comms, and check-ins that keep families season after season.
MarketingSoon
The Local Content Engine
The weekly rhythm of posts, reels, and stories that fill your programs on autopilot.
OpsSoon
The Enrollment Follow-Up
The exact texts, calls, and cadence that turn 18% closes into 55%+.
GrowthSoon
The Second Location Playbook
When to expand, where to expand, and the systems to keep it from breaking you.