Coming soon

The Staros playbook.
Free, dropping soon.

The exact acquisition, pricing, and retention plays we use with academies — published here piece by piece. Get on the list and the first drops come straight to you.

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What's dropping

The first drops on the list.

A preview of what's coming. Subscribers get each play the day it drops.

AcquisitionSoon

The Client-Financed Offer

How to design a first offer that pays for the ads that bring the next player.

PricingSoon

Pricing That Profits

The math behind pricing that pays your coaches, your rent, and finally you.

RetentionSoon

The Retention System

The rituals, comms, and check-ins that keep families season after season.

MarketingSoon

The Local Content Engine

The weekly rhythm of posts, reels, and stories that fill your programs on autopilot.

OpsSoon

The Enrollment Follow-Up

The exact texts, calls, and cadence that turn 18% closes into 55%+.

GrowthSoon

The Second Location Playbook

When to expand, where to expand, and the systems to keep it from breaking you.